…or at least a product he helped design.
WWD announced yesterday that Kiehl’s is partnering with Brad Pitt in the development of Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser. Pitt will not be the “face” of the product, but 100 percent of the net profits for the item will go to JPF Eco Systems, “a charitable foundation created by Kiehl’s and Pitt to support global environmental initiatives that ‘minimize impact on the environment through thoughtful design.'” The product will sell for $16.50 at Kiehl’s counters and on their Web site.
What is interesting about this product, besides the involvement with an A-list celebrity, is that it is the first beauty product to be certified under Cradle to Cradle, which means that the both the packaging and the product itself are designed with the intent to minimize environmental impact. The bottle is created from post-consumer recycled plastic. The cleanser is paraben- and SLS-free, and the ingredients, once released into the environment, biodegrade in 28 days
Full article: wwd.com
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