If I had been at New York Fashion Week, I would’ve loved seeing the shows, lusting over the latest fashion and beauty items and mingling with the tall and beautiful. But what I missed most about not attending Fashion Week: the free stuff.
Early in September, I saw pics of the limited-edition YSL Manifesto tote bag on the blog Selectism. It was a giveaway in several global locations (including New York) on September 6, but unfortunately, none of those locations was Dallas (where I am). So my only recourse is Ebay where, not surprisingly, 36 of the FREE totes sold for $35-$127 since the end of Fashion Week.
It’s an interesting look at the relation of intrinsic value, branding and supply/demand. The bag itself has so little intrinsic value (an imprinted cotton tote costs about $2 to produce) that Yves St. Laurent was able to give it away for free. But the power of their brand name and the low supply, along with shoppers’ desire to have the “it” bag of the moment drives the price right through the roof. The same thing happened with Anya Hindmarch’s “I’m Not a Plastic Bag” bag; that limited-edition cotton tote sold for £5 in stores, and it still sells well on Ebay for $40-$360.
So, how much would I pay for a $2 tote that happens to have the YSL logo on it? $35? Maybe. Not $127.50, that’s for sure. For now, this item will have to stay on my wish list.